PDP & CVR optimization

I can enhance your product listings by optimizing titles, descriptions, images, and keywords to improve search rankings and attract more buyers. Through A/B testing, SEO strategies, and CRO techniques, I help boost your conversion rate (CVR) and maximize sales across multiple marketplaces.

New product launch & marketplace expansion

I can assist with new product launches by conducting market research, optimizing listings, and implementing data-driven launch strategies to maximize visibility and sales. Additionally, I help with marketplace expansion, ensuring seamless integration, compliance, and scalability across platforms like Amazon, Shopify, and other eCommerce channels.

Omnichannel catalog management

I can take care of your product catalog across multiple sales channels and marketplaces like Amazon, Shopify, and eBay, ensuring accurate listings, optimized content, and seamless updates.

Service History

OPERATIONS ASSOCIATE at Living in a Bubble
DEC 2022 — APR 2026| Full Time | Remote

Served as a remote Operations Associate for Living in a Bubble, helping them manage their footprint across Australia, North America, and Europe. It’s a fast-paced role where I basically keep the engine running for the brand on Amazon FBA, Shopify, and eBay.

On any given day, I was juggling a bit of everything—from catalog management to obsessing over conversion rates and PDP optimizations. I also handle the logistics side, making sure D2C orders get out the door by coordinating closely with our 3PL partners.

Beyond that, I kept a close eye on the numbers by managing our P&L reports and coordinating with teams in customer service, marketing & design, and supply chain to make sure the stores are running, products are live, and orders are being fulfilled.

CATALOG MANAGER at MOVE Pre-Workout (UK)
JUL 2025 — FEB 2026 | Part-Time | Remote

Between July 2025 and February 2026, along with my main job, I took on a project-based role as a Catalog Manager for MOVE Pre-Workout.

It was a really hands-on position that covered the full lifecycle of their Amazon presence—everything from building out the storefront and product listings to designing high-converting A+ content and keeping the product detail pages fully optimized.

OPERATION S ASST. at TCM Digital
DEC 2021 — DEC 2022 | Full Time | Remote

As an operator, I managed the daily pulse of marketplace health and profitability through rigorous P&L tracking, SKU performance monitoring, and real-time sales reporting. Managed data-driven Product Detail Page (PDP) optimizations on multiple stores that directly lifted conversion rates (CVR).

From safeguarding critical account health metrics—including Voice of Customer (VOC), reviews, and seller feedback—to serving as the central cross-functional hub coordinating PPC, supply chain, creative design, and influencer marketing teams, I ensured seamless, scalable growth across Amazon FBA, Shopify, and global marketplaces.

VIRTUAL ASSISTANT at JK Trading Company
JUN 2021 — NOV 2021 | Full Time | Remote

I expanded the company's digital footprint by building and optimizing high-performing listings across a broad portfolio of major marketplaces, including Amazon, Walmart, Shopify, Wayfair, and HBC. Leveraging online arbitrage strategies, I curated and scaled inventory selections based on deep data analysis.

I maintained tight control over financial performance through detailed daily sales, profit-and-loss, and SKU-level reporting. Additionally, I served as the central point of contact between the company and external clients, bridging communication gaps to ensure seamless alignment on all business goals.

VIRTUAL ASSISTANT at ASEBBO
SEP 2020 — JUN 2021 | Full Time | Remote

Took care of daily marketplace operations by driving optimization and performance tracking across the product catalog. Through targeted listing refinements and conversion rate strategies, I maximized storefront traffic while ensuring complete compliance with account health metrics and customer sentiment standards.

I kept leadership informed of business velocity via regular P&L and sales analytics. Furthermore, I acted as a critical support layer during high-stakes new product launches, coordinating closely with PPC and supply chain teams to ensure seamless inventory flow and market entry.

VIRTUAL ASSISTANT at NaturalThings
SEP 2019 — JUL 2020 | Part-Time | Remote

Drove catalog expansion by conducting deep market research to identify high-potential dropshipping products across AliExpress, Walmart, and Amazon. Once sourced, I efficiently populated WooCommerce and Shopify storefronts, taking full ownership of front-end listing presentation.

This involved crafting high-converting titles, structuring compelling product descriptions, and optimizing imagery to maximize visual appeal. Additionally, I expanded the brand's reach by utilizing Shopify-integrated applications to seamlessly syndicate and upload product listings onto multiple external marketplaces.

Here's How I can Help Your Business

Academic Education

BACHELORS at NATIONAL UNIVERSITY OF MODERN LANGUAGES, ISLAMABAD, PAKISTAN

SEP 2013 – JUN 2017

BE Electrical (Telecommunication) Engineering

eCommerce Certifications

Brand Management: Aligning Business, Brand, and Behavior

Product Management: Launching Your Product

Product Management: Building a Product Roadmap

Managing Brand Reputation

Brand Strategy: Management of Your Brand Reputation

Advanced Branding

Product Management: Customer Development

Product Management: Building a Product Strategy

Fundamentals of Sustainable Supply Chains

Advanced Consumer Behavior

Sponsored Ads Foundation Certification, Amazon – United States

Get in touch

Have something to discuss? Fill out the form below or reach out to me directly at [babarusman99@gmail.com].
Let's schedule a meeting at a convenient time and explore how we can collaborate.